PCH Styling

Over the past 5 years, PCH has built their styling brand up into the successful company that celebrities such as Hailey Baldwin and brands such as Zara stand by. The small team made up of the creative director, social media director, tech director, and public relations director works closely together to continue growing the company. […]

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H&M 90s INSPIRED LOOKBOOK

Lookbooks are an awesome way to allow a brand to be really creative in showcasing their image to potential consumers. They can use it to promote new merchandise, a new style, a new collaboration and many other aspects of their brand. The lookbook not only shows off the merchandise, but it creates inspiration for the […]

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Bridal Trunk Shows

Trunk shows are an amazing way to create a very personal experience for consumers. Getting to attend an event like this makes consumers feel special and makes them more inclined to buy from the company. Specifically with Kleinfeld, their trunks shows are by appointment only which creates an exclusive atmosphere which makes clients feel important […]

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Marchesa SS18 // NYFW

NYFW has always been something I look forward to. Between the street style, and the looks that walk down the runway, there is so much inspiration to be drawn from it. The amount of work that goes into a show that runs no longer than 10 minutes never ceases to amaze me. New trends are […]

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Window Shopping

Window displays are the first thing a consumer is going to see when they approach your store, which is why they play a huge role in attracting new customers as well as continuing to impress loyal customers. Creative and unique windows always draw me into a store and being in NYC there are a ton […]

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Menswear Inspired Womenswear

As if living in NYC isn’t awesome enough, it gets even better during NYFW! The sidewalks are just as full of trendsetters as the runways are. You don’t even need to attend any of the shows themselves, just go hang around one of the venues for a bit and you are sure to be blown […]

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